SBE Chairman Sam Nazarian on their New SLS LUX resort, Expanding their Brand, and Building a Lifestyle Empire

After developing their SBE Entertainment Group over about ten years ago, businessman Sam Nazarian happens to be one of several leading leaders in the true luxury life style industry. Together with his many resort hotels, nightclubs, and restaurants found all over the globe, Nazarian has generated a 360-degree knowledge about their brands which have a foothold probably the most popular locations on the planet, including Miami, London, Las vegas, nevada, l . a ., and nyc.

--> Building the brand name like that had been by design. Nazarian understands that customers today have litany of choices to pick from once they travel, in which he wished to develop a dedicated community of destinations that offer value, unforgettable experiences, and exactly just what he calls the “complete field” for folks at his properties.

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“once I began SBE so get redirected here when we did the The SLS at Beverly Hills, we had been in a position to get really momentum that is good and build on a sense of having various outlets, various brands, and differing forms of accommodations, restaurants, and nightclubs,” Nazarian tells Men’s Journal. (more…)